Web Developer, Open Source Software Enthusiast, Coffee Roaster, Sports Fanatic and Writer


  • Posted: Thu Jul 23 2015 19:51:24 GMT-0500 (CDT)
  • Updated: Fri Jul 24 2015 07:21:44 GMT-0500 (CDT)


#TODO: Migrate to Drupal Commerce for better SEO, content and store management.


When first working to get my own coffee roasting business online, I wasn't happy with the PHP shopping cart options I found, whether dedicated (OSCommerce, Zencart, Prestashop, Magento, etc.) or CMS plugin/module (several have come a long way since then). This was primarily due to lack of experience theming. With that said, I found a hosted AJAX shopping cart (ecwid) and taught myself HTML5, CSS 3, and jQuery UI.


The original was built with GIMP using a combination of filter techniques that resulted in a neon-esque glow:

enlightenCOFFEEroasters Glow Logo

This looks cool on the website, but heavy gradient use does not fare so well in print. Additionally, the extreme length of the company name (one word, "enlightenCOFFEEroasters"), hampers complex layouts.

With that in mind, I set out to design a new, simplified logo, without text, that works equally well in print as on the web. The result is a stylized representation of the brand's three root words (and roasting philosophy): "Light" "coffee" "roast" as a light bulb, whose glass is the shape of a coffee bean, with the "filament" as a flame:

enlightenCOFFEEroasters New Logo